Corporate identity

The development of corporate identity is one of the services you can order at our company. The task of the logotype and corporate identity is to form the company’s goodwill and to associate it wih its activity. An original, stylish, rememberable logotype plays one of the major roles in any successful advertising campaign. Choosing the style and color gamma of a logotype affects the appearance of all graphic elements of corporate identity and advertising products… Within the framework of corporate identity development we provide our customer with a brand book — a manual of application of corporate identity elements… The logotype and corporate identity are primary advertising vehicles of the company which are created on a long-term basis, and their development must be made professionally and with quality — only in this case the money put in it is paid off by prestige.

Our studio’s standards for corporate identity development:

• The corporate identity should be rememberable. Therefore, the logotype should be simple to enable the customers to memorize it easily, and it must substantially differ from other logotypes in order to be distinguishable among the list of competitors. Developing a logotype and corporate identity does not only include the use of letters, but also the creation of graphic elements since the memorization of an image in the human consciousness is performed more quickly than the memorization of words and names.
• The corporate identity must be easily recognizable. The elements of your corporate identity should be associated just with your company (for example, a yellow arc and Mcdonald’s or three stripes and Adidas). Moreover it should have the same look and be legible on all advertising and media vehicles (on company’s letter head papers, TV screens or trolleybus bodies). It is important that your corporate identity could be recognizable not only in color version, but also in black-and-white one (e.g., on fax messages or xerocopies).
• The corporate identity should reflect the image (essence) of the company. The majority of companies have more than one owner, large quantity of employees, each with its own character, and their traits which affects the formation of “company’s character”, its style and image. Our task is to combine these traits and to bring them to the final consumer using the corporate identity. For this purpose we study the history of your company, your products/services, competitors and target markets, distinctive features, your wishes and unite received impressions in a logotype.